Dawn LaPolla – Marketing Specialist for DENT Instruments

Technical marketing · Adobe Creative Cloud · WordPress · SEO · Product Photography · Video · Livestream Production

Technical Product Marketing

DFT Product Line (BASX Solutions)

DFT Launch – Technical Content + Visuals
Technical · Product Marketing

Led all marketing for the Demand Flow Technology (DFT) line including product descriptions, site content, spec sheets, diagrams, photos, and visual assets. Worked closely with engineering to simplify complex concepts for customers.

Adobe Illustrator Adobe Photoshop Technical Writing Product Photography WordPress
DFT Product Image 1 DFT Product Image 2 DFT Spec Sheet Example
View Full Case Study Open Project Folder
Web Design & Development

Corporate Website Rebuild – BASX Solutions

Rebuilt entire corporate website including UX layout, technical content, SEO, video integration, and product structure.

WordPress SEO UX Layout Content Architecture
Website Homepage Product Page Layout Case Study Page
View Live Site View Wireframes
Video & Livestream

OBS Multi-Camera Livestream (Microsoft Field Tests)

Directed a four-camera livestream using OBS for real-time engineering field tests. Managed switching, overlays, audio, and multi-angle production.

OBS Studio Video Production Multi-Cam Setup
Web Design

WordPress Sites for Agents & Small Businesses

Created custom websites for Windermere agents and small businesses. Designed new branding, layouts, IDX integration, and user-friendly updates.

Agent Website Example Small Business Homepage Landing Page Layout
View Agent Sites See AVID Media Portfolio
© Dawn LaPolla · Portfolio for DENT Instruments